A simple icon to leave a lasting impression.
The bear head is memorable and recognizable.
“DW Baer” is based on a real signature.
Flexibility was the priority.
We made light and dark versions of the logo to fit anywhere our client needed.
We also made the logo easily colorable.
Stackability is a must-have when it comes to being flexible.
The idea of a taller logo that is less wide than the original is teeming with potential.
The third aspect of flexibility was allowing for fun ideas like engraving.
These are mockups we gave our client to assure him of his choice on simplicity and flexibility.
After creating the logo, we moved forward in creating the perfect website.
